So what can fashion—a business based on servicing our desire for the Official Chucks and Pearls 2021 tee shirt in other words I will buy this “new”—do when the “new” becomes arguably less desirable? A clue to part of a viable way forward lies in the increasing success of retailers and platforms that service the secondhand market. Whether you call it thrifting, vintage, or pre-loved, arguably the greatest advantage of buying secondhand is that your purchase comes with an environmental Get Out Of Jail card, because somebody else bought it the first time around. This is one of the reasons why, according to a report prepared for reseller ThredUp, the US secondhand clothes market is projected to grow from $28 billion in 2019 to $64 billion in 2024.
Official Chucks and Pearls 2021 tee shirt, hoodie, tank top, sweater and long sleeve t-shirt
That’s all very well for fashion resellers, but what about fashion originators? One possible answer lies in what Hermès artistic director Pierre-Alexis Dumas told Vogue last year. “I remember my grandfather telling me as a kid, I heard him tell me, literally, that “luxury is that which you can repair.” And he told me that back in the Official Chucks and Pearls 2021 tee shirt in other words I will buy this ’60s, the ’70s—back when people didn’t care about repairing. Today we understand how important it is because you don’t waste. When you think my bag needs a good repair but it can be repaired and continue to live alongside me, that’s a wonderful feeling.”Inside the Hermès repair workshop Photo: Alfredo Piola / Courtesy of Hermès